under-armour - Sports News, Headlines & Highlights



Nobody's Buying Under Armour's Steph Curry Signature Shoes
Steph Curry’s shoes aren’t selling, and Under Armour CEO Kevin Plank tried to explain that with a heavy dose of corporate speak in an earnings call today, where the company reported its first-ever losing quarter:...

Steph Curry Calls Trump An Ass, Voices Opposition To Under Armour CEO's Pro-Trump Takes
Under Armour’s been in the news a lot lately, first for a huge one-day drop in the value of the company and yesterday for CEO Kevin Plank’s remarks that Donald Trump’s presidency would be a “real asset” for the country. Plank engaged in some jargon-heavy triage (subject: UNDER ARMOUR STATEMENT - PRO...

Under Armour Had A Really Bad Day<em></em>
Under Armour, the company behind those heinous Steph Curry shoes, was the fastest growing sportswear company in the country until very recently. They passed Adidas two years ago to become the second-largest manufacturer in the industry (Adidas recently overtook them), and at one point an MVP in each...

You Don't Have To Write This Shit If They're Not Paying You To
Over at Sports Illustrated, you can read an article about Tom Brady’s new line of sleepwear for A Company That Makes Stretchy Workout Stuff. The article contains the following lines:...

Our Parents Like Steph Curry's Shoes
I spoke too soon when I said that only Seth Curry and my dad appreciated Steph Curry’s white-on-white Under Armour professional lawn mowing shoes. The Deadspin staff surveyed their parents, and most of them had positive reactions. ...

Everyone Hates Steph Curry's New Shoes Except For His Brother And My Dad
Although the Golden State Warriors didn’t play a game Thursday, Steph Curry still lost. Check out the “Chef” colorway for Under Armour’s Curry Two Lows. The other colorways are fine, but this particular one elicits an image of your dad taking a break from mowing the lawn and telling you to get your ...

How Does A Sneaker Brand Cultivate Cool?
How do you cultivate a “cool” brand when nobody cares about your product? As sneaker brands try to elbow their way into a market dominated by Nike, some suspect the answer is to get people to resell your shoes, even though that doesn’t directly earn the shoe-makers a single cent. You see, this lucra...

Players Keep Complaining About Maryland's Under Armour Balls
Here’s a stupid fact about college basketball: The million-dollar sponsorship deals that schools sign with various apparel companies has created a sport in which there is no universal game ball. Nike schools use Nike balls, Adidas schools use Adidas balls, and so on....

Under Armour Is Trying Way Too Hard To Be Cool
Under Armour doesn’t just make ugly shoes, they also come up with dumb slogans too. ...

Under Armour Condemned Over Iwo Jima "Band Of Ballers" Basketball Shirt
A t-shirt that appropriates the imagery of raising the flag on Iwo Jima has apparel maker Under Armour under attack....

Nike To Jimbo Fisher: Get Rid Of Your 9-Year-Old's Under Armour Sweater
The Wall Street Journal has gotten its hands on some emails that were sent between Nike officials and the Florida State athletic department, and they demonstrate just how truly insane Nike is about protecting its #brand....

U.S. Speedskating Moves To Drop Under Armour Race Suits
U.S. Speedskating has officially requested permission to switch race suits, with a number of skaters convinced the new Under Armour suits are responsible for their underwhelming performances so far....