Sneaker culture is an impenetrable and occasionally confusing fortress of young men and strong opinions; to the untrained eye, a sneaker is a sneaker is a sneaker. Today, though, I think it’s safe to say that these new LeBrons—designed by women, for women—are objectively hideous.
Lonzo Ball returned to Las Vegas Summer League action last night, but not in his much-ballyhooed Big Baller Brand ZO2s. No, he was wearing a purple pair of Kobe A.D. sneakers. Yes, they kind of look similar to the BBB ZO2.
Yesterday, LaVar and Lonzo Ball unveiled the ZO2—the first sneaker from the semi-eponymous Big Baller Brand. The Balls came out with their own kicks because every major sneaker company had passed on signing Lonzo Ball, who is expected to be a high first-round pick in this year’s NBA Draft.