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Nike's Jordan brand released a new spot on YouTube today that has sports media outlets scrambling to heap on as much free advertising for the multinational sportswear behemoth and its retiring Yankees shortstop spokesperson as possible.

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Colin Kaepernick was in a private room on the sixth floor of a West Side event space, standing in front of a white scrim festooned with corporate logos and posing for photos with a succession of lesser VIPs. He was there as the "surprise guest" of Deadspin's Super Bowl party last night, which is another way of saying…

This morning's Sunday NFL Countdown on ESPN found itself traversing very odd ground as panelist Trent Dilfer presented a package on what a great job Trent Dilfer did at making new ESPN hire Tim Tebow awesome at playing quarterback. How awesome? "Tom Brady" awesome, if you believe ESPN.

Just days after Clemson bro Davis Toney made himself America's Sweetheart by clowning David Pollack behind the College GameDay set, it appears the stunt has been co-opted by corporate culture scavengers as a Dr. Pepper-clad gent performed a similar feat behind John Kruk on ESPN's Baseball Tonight.

It says here no: "When do you become a brand? Some people say it's for people who achieved something. I would argue that in some sense you become a brand the second you're born." [NYMag]

This morning we illustrated how one ESPN blowhard will make up facts in order to argue for continuing a college football series lucrative for the WWL. Not to be outdone, Skip Bayless chimed in on the topic this morning on First Take, and somehow managed to get it even more wrong than Mark May.

Notre Dame is ending its series of football games against Michigan, and Irish coach Brian Kelly raised controversy over the weekend when he claimed the Wolverines weren't a rival. That led ESPN's college football panel of Joe Tessitore, Mark May, and Lou Holtz to take on the topic during halftime of last night's…

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The Worldwide Leader has really outdone itself.

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May 11, 2009: Darren Rovell writes about Nora Tobin, a model he's never heard of whom he saw in an advertisement on his CNBC blog:

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The year is 1984. ESPN has just become America's biggest cable TV channel, reaching nearly 30 million homes. It has not, however, yet shown a profit. Perhaps in an attempt to create a new revenue stream (the days of five-dollar subscriber fees being well into the future) the brains in Bristol started selling…

ESPN's SportsNation relocated to California a few weeks ago, but it seems the absurdity of the program didn't depart along with the WWL's top sociocultural critic. We're sure this conversation was chock-full of unique and intelligent insights.

Peter King sat through eight hours of Wikipedia on film and reports back:

I'm gonna preface all this by telling you that I don't really watch baseball, nor do I particularly care who won the AL MVP award. But the beauty of reading a terrible Mitch Albom column is that you don't HAVE to know much about anything, because Mitch will always deliberately know less than you. Mitch writes for a…