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The Dallas Cowboys Sent Out A Mailer To Season-Ticket Holders Instructing Them On How To Cheer

Jerry Jones built the $1,300,000,000 Cowboys Stadium in 2009 expecting it to house champions, boost his team, and become the eighth wonder of the world. It is kind of the last one—largest domed stadium in the world, with the fourth largest HD video screen in the world hanging from the ceiling—but the the team that plays there doesn't much like it: The Cowboys are only 15-12 at home since they left Texas Stadium, and the fans are quieter than ever. Obviously, the path back to a genuine home field advantage lies in insulting those bandwagoning season-ticket holders by telling them how to cheer:

This week the Cowboys e-mailed season-ticket holders a "Stand Up and Shout" campaign that instructs fans on how to cheer against the Giants. This weekend, there will be a new third down graphic on the video board.

"When you see the video graphic playing on the video board, get on your feet and get LOUD! Together, we can make opposing teams dread coming to Cowboys Stadium," the email says, according to the New York Daily News. "If we all play our part, we can help give our Dallas Cowboys a true home-field advantage.

The last time Dallas played at home, the Chicago fans were louder at times than the Cowboys fans. The Bears said so.


Fans aren't watching at home, aren't paying attention when they go to the stadium, and wouldn't have all that much to cheer for even if they were. Oh, that's why they call the Cowboys "America's Team," isn't it?

Is It That Bad? Cowboys Beg Ticket Holders To Stand Up And Cheer [Dallas Morning News]

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