Thursday Night Football Commercial: Folks, Remember The Freakin' Dress?!?

The NFL has been dealing with low television ratings all season, and people have all sorts of theories about why that is. One theory that the NFL itself seems to buy into is that the league isn’t doing enough to appeal to meme enthusiasts, because I can’t imagine why else this commercial was created:

I can’t wait for Ken Bone to sing the Sunday Night Football theme song next year.