Photo credit: Eugene Hoshiko/AP

Tom Brady, in his quest to become the NFL’s answer to Gwyneth Paltrow, has just launched the TB12 Method mobile app. The TB12 Method is the dubious lifestyle brand that Brady cooked up with Alex Guerrero, a truly dangerous and dishonest quack who is Brady’s personal trainer. For the low cost of $19.99 per month or $199.99 a year, you can have their health and lifestyle advice beamed directly to your phone via the app.

From a press release:

TB12, the fitness and wellness organization co-founded by Tom Brady, announced today the launch of the TB12 Method mobile application, offering a roadmap to the TB12 Method and lifestyle. The app is a resource to help users build positive daily habits that lead to greater health, well-being, and vitality in their lives and which serves as a complement and deeper dive into the concepts introduced in Tom Brady’s #1 New York Times best-seller, The TB12 Method: How to Achieve a Lifetime of Sustained Peak Performance. These core TB12 Method principles and cutting-edge concepts incorporate athletic preparation, hydration, nutrition, and rest and cognitive fitness.

[...]

The TB12 Method app is available for free download on iOS devices in the Apple App Store starting today. The app offers a 1-week free trial of the TB12 premium subscription (which includes additional exercises and personalization). After the 1-week free trial, the premium subscription is available for $19.99 a month or $199.99 for the full year. Availability for Android devices is coming soon.

What kind of advice will you get? If previous coverage of the TB12 Method and Brady’s own book on the subject is to be a guide, you’ll be fed a whole lot of bullshit! You’ll likely hear about the wonders of “recovery sleepwear,” how useless “brain games” can make you smarter, how drinking lots of water can prevent sunburns, and how special TB12 electrolytes can replace the “72 trace minerals” you lose when sweating.

It’s genuinely strange that, despite being fabulously wealthy and one of the most accomplished professional athletes in history, Brady is so proudly and steadfastly committing to his post-football pivot of becoming a literal snake-oil salesman.

h/t Kevin