Sports News Without Fear, Favor or Compromise
Sports News Without Fear, Favor or Compromise

UEFA Didn't Think Through This Twitter Campaign

Illustration for article titled UEFA Didnt Think Through This Twitter Campaign

Tickets went on sale today for next summer’s European soccer championship, and to help promote the sale UEFA is running a Twitter campaign that lets users create a “supporter’s badge.”

Advertisement

Unfortunately for UEFA, as we’ve seen before in these situations, they didn’t account for the fact that people on the internet are trolls. Some people are just making crude jokes:

Advertisement
Illustration for article titled UEFA Didnt Think Through This Twitter Campaign
Illustration for article titled UEFA Didnt Think Through This Twitter Campaign
Illustration for article titled UEFA Didnt Think Through This Twitter Campaign

While others are offering vaguely political commentary:

Illustration for article titled UEFA Didnt Think Through This Twitter Campaign
Advertisement
Illustration for article titled UEFA Didnt Think Through This Twitter Campaign

UEFA is finally deleting some of these tweets, but the lesson remains. Unless you have a perfectly designed filter that can screen out all offensive or embarrassing content—which is impossible—don’t design social media campaigns that involve automatically tweeting out user-generated words.

Advertisement

E-mail: kevin.draper@deadspin.com | PGP key + fingerprint | DM: @kevinmdraper

Share This Story

Get our newsletter