Nobody receives or understands rodeo/hockey channel Versus, but they will quickly solve that problem with the magic of... ugh, "user generated content" and a not very well thought out web campaign.
The network has launched a new mini-site where registered users can upload their own photos of ... no one really seems sure, actually, but the kids are really into the Facebook and the YouTube and this is just like that. They have five entries already! The photos just to have to fit the unexplained and completely nebulous theme of "Show Me Your V."
Your V can be anything! Or anywhere! There is no wrong answer here, people! This is a can't miss viral marketing scheme with absolutely no downside or unforeseen consequences. Now who wants to watch some bass fishing?