Sports News Without Fear, Favor or Compromise
Sports News Without Fear, Favor or Compromise

Whoa, New

Illustration for article titled Whoa, New

Go look! After six months of beta testing, officially unveiled its redesign. Considering it's the second most viewed sports website in the country, we're all going to need to get used to it.


We will get used to it, of course. There's always much bitching when a popular internet property undergoes an overhaul, because everyone hates change. Where's the thing that I used to know where it was? Oh, there it is. That took two extra seconds—they've ruined this site! You know the drill. (I work for Gawker Media. We do redesigns solely to piss readers off. So I definitely know the deal.)

But it seems fine? A lot of white space, nothing egregiously illogically placed. It feels like a lot of sites these days, down to the tiles, the breadcrumb navigation, the endless scroll, and (ugh) the scrolljacking. As it turns out, the ESPN FC aesthetic was a trial run. So it'll be fine. We'll all be fine.

What's the point? There's a welcome post that's heavy on the jargon, and echoes what ESPN's SVP of digital product management told Mashable back in September when beta testing opened (the final look is not markedly different):

"Furthermore, we aimed to create a cohesive aesthetic and experience across the new and our native applications like SportsCenter and Fantasy Football. Over time, you will hopefully notice that our site and our applications feel connected and familiar."

Essentially, they want all the ESPN properties to be visually and immediately on-brand. The new site will be much closer to the new mobile version than their older counterparts were. It'll match the look of all of ESPN's mobile apps. With its white base and red and black accents, it even resembles the massive new SportsCenter set.

So, try it out, and share your early impressions here in the comments. Within a few days, we'll all have forgotten it was ever different. (Remember ESPNet SportsZone?)