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Sports News Without Fear, Favor or Compromise
Sports News Without Fear, Favor or Compromise

Why Audience Research Sometimes Comes In Handy

Illustration for article titled Why Audience Research Sometimes Comes In Handy

Continuing our recent habit of saving our favorite stories until the end of the day, a rock band named Machuca was playing a show in Santiago, Chile. As tends to be the case for bands on tour, they gave a shoutout to the local soccer team, in this case, the University of Chile. Turned out to be a bit of a mistake; the crowd was full of Colo Colo supporters, the University of Chile's archrivals.

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You can probably guess what happened next: The crowd rushed the stage and starting beating the piss out of the band. The video shows the guitarist taking a particularly brutal shot to the head.

This is nothing new to American sports, of course; who can forget the time G.W.A.R. showed up at Yankee Stadium and started up a rousing rendition of "Sweet Caroline?" We thought they'd never sneak Sleazy P. Martini out of that place alive.

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Hello Cleveland! [CourtTV]

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