Sports News Without Fear, Favor or Compromise
Sports News Without Fear, Favor or Compromise

Boost Mobile signed a huge multiyear sponsorship deal with the WNBA this morning, and it's not like other American sport sponsorships. Boost won't just have their name on courtside advertisements or all-star weekend programming. They'll have their logo plastered on the front of every WNBA jersey, save the two teams that already have mobile deals.


To kick off the campaign, Boost released an ad featuring Cappie Pondexter and Candice Wiggins competing in a branded version of H-O-R-S-E. While they are personable and not unattractive, how many people are going to switch their cell phone service because of this ad? (To be fair, we can't understand why anyone would have switched their provider to T-Mobile when Dwyane Wade and Charles Barkley were doing spots for it. And presumably, Pondexter and Wiggins came cheap.)

But we're no experts in advertising, or really, anything except being mean on the internet. And as experts in being mean on the internet, we can say that the NBA probably should have turned comments off when they uploaded this ad to YouTube. It's ugly down there.

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