Breaking: World Frantically Googling The Sports Guy's Wife, Bruno Kirby

As Leitch noted earlier, the fascination with the Sports Fella extends, a little creepily, to his wife. And now look: She's the No. 11 Google hot trend, two notches below "sammy sosa bleached" and 19 sports ahead of "bruno kirby."

An hour ago, in fact, "bill simmons wife picture" was the No. 4 hot trend:

Huh. So people are more interested in a woman they know only through her occasional cameos in her husband's popular Internet sports column than they are in a mousy character actor. Go figure.

Still via this Sports Guy cartoon

Google Trends: bill simmons wife picture, Nov. 10, 2009 [Google]