JJ Barea's Sprite Ad In Puerto Rico Takes A Shot At El Ego De Kobe

There's a strange inter-endorsement battle taking place across the ocean on a billboard in Puerto Rico, where Sprite spokesman JJ Barea is quoted taking a shot at fellow Sprite spokesman Kobe Bryant. This sign, originally dug up by Bethlehem Shoals, translates to, " Only my ribs hurt, but for Kobe, it's his ego."

So simple, and yet so refreshingly effective.

H/T Bethlehem Says, TBJ.