It seems like Jackson will settle for nothing less than what he feels he’s worth. And since he’s representing himself, this contract negotiation could drag on much longer than anyone expected. NFL owners will do whatever it takes to ensure guaranteed contracts worth well over $200 million fully guaranteed aren’t given out back-to-back offseasons.

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Placing the non-exclusive franchise tag on Jackson was a strategic move by the Ravens. Since they can match any offer, another team would likely need to offer much more than they’d truly want to pay to ensure Baltimore doesn’t counter. The whole idea of this non-exclusive tag has collusion seemingly built into the deal. These owners are business partners and will take drastic measures to look out for each other’s interests. Look no further than Colin Kaepernick. And the same goes for Daniel Snyder’s situation. Most, if not all, owners want him out but don’t necessarily want it to be on them to make that decision.

When it comes to player contracts, however, everybody is on the same page. They always have been. QB contracts have already blown up over the past decade, and guaranteeing them entirely at such a steep price tag is not a bridge most owners are willing to cross right now.