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Last Night's Winner: Tiger Woods, Entering His Media Redemption Phase, Again

Illustration for article titled Last Nights Winner: Tiger Woods, Entering His Media Redemption Phase, Again

In sports, everyone is a winner-some people just win better than others. Like Tiger Woods, who, now that he's single again, should finally be able to focus on what truly matters—golf— and win every tournament ever.

Yes, Tiger and ex-wife Elin Nordegren were officially divorced yesterday and sports writers lost no time in declaring it the latest in a series of events that mean that we get Tiger "back." Aside from the fact that some do not think Tiger can ever be the Tiger Woods of old again, or those that think golf is a lot more interesting when there's a new winner each weekend, aren't these stories getting a little old? Tiger should have been able to focus and turn it around for months now.


Dan Wetzel's column on Tiger's divorce is the epitome of this phenomena. When Wetzel says, "maintaining some strength to his brand for future endorsement and business opportunities would be a premium worth paying," in reference to the undisclosed amount of money that Tiger will be paying Elin, he really means, It's a good thing Tiger got Elin to go away since golf really needs a marketable star. Dustin Johnson's zany rule violations aren't going to sell Buicks.

When Wetzel says "perhaps, with the trauma of attempted reconciliation and then the details of divorce finished, Tiger can return to championship form on the golf course and turn around his spiraling game," he really means that it's going to be great when this story finally blows over so golf writers can just write about how great Tiger is at a golf again. You know, instead of having to treat him as a real person.

When Wetzel says, "While the sensational details of his infidelities were fodder for the public, in the end Woods is a golfer. The sooner he is allowed to turn the focus onto his game, the better – at least if he begins winning again," he really means none of that is going to happen until he gets his shit together on the course and wins some tournaments—and now that he's divorced, he doesn't have any excuses left.

When Wetzel says, "His reputation is shot, his game has followed. At least now whatever energy and emotion he was spending on attempting to retroactively save his family won't be needed," he doesn't mean that Tiger should have taken more time off after the Thanksgiving incident to save his family. He's saying that Tiger wasted too much time trying to save his family when he could've been working on his swing.


Tiger Woods just got divorced. His life is still in shambles. He's not going to be the best putter in the world all of a sudden. Suddenly losing the excess weight of a wedding ring—as well as the weight of a wife and two children—isn't going to get him hitting the fairways more consistently or reaching the green in fewer strokes.

If the U.S. wants to win the Ryder Cup, they'd be wise to leave Tiger at home. As Drew said, It's clear that his situation has gotten to him and it's not clear how soon he's going to get back into the, uh, swing of things, if ever. Sports writers really need to stop talking about how Tiger is turning around. The constant chatter about turning it around is going to make it that much harder to actually turn things around. We need to let Tiger disappear for a while and then emerge as the birdie-sinking, waitress-screwing cocksmith he is, but only when the TV ratings really take a dive.


Divorced Woods should focus on golf game [Yahoo! Sports]

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