NBCmetrics: After 22 Medals, NBC Finally Mentions South Korea For The First Time

During the Olympics, we'll be analyzing NBC's primetime coverage sort of the way we analyze SportsCenter in Bristolmetrics. We'll break down what countries the Peacock is talking about, and which athletes are getting the most attention.

Data for Friday, August 3 to Sunday, August 5

Twenty most-mentioned athletes: Michael Phelps (USA, swimming): 133 Misty May-Treanor (USA, beach volleyball): 126 Usain Bolt (Jamaica, track): 101 Kerri Walsh Jennings (USA, beach volleyball): 82 Missy Franklin (USA, swimming): 53 Yohan Blake (Jamaica, track): 44 Carmelita Jeter (USA, track): 42 Shelly-Ann Fraser-Pryce (Jamaica, track): 41 Marta Menegatti (Italy, beach volleyball): 40 Justin Gatlin (USA, track): 39 Oscar Pistorius (South Africa, track): 35 Veronica Campbell-Brown (USA, track): 31 Matthew Centrowitz (USA, track): 31 Cassidy Krug (USA, diving): 31 Tyson Gay (USA, track): 30 McKayla Maroney (USA, gymnastics): 30 Sanya Richards-Ross (USA, track): 27 Wu Minxia (China, diving): 26 Allyson Felix (USA, track): 25 Laura Sanchez (Mexico, diving): 24

Countries, by number of mentions: USA: 412 China: 66 Jamaica: 53 Great Britain: 52 Netherlands: 31 Australia: 31 Italy: 19 Russia: 18 Kenya: 14 Japan: 12 Germany: 11 South Korea: 10 Brazil: 10 South Africa: 9 Trinidad & Tobago: 7 Canada: 7 Austria: 6 Dominican Repuplic: 5 France: 5 Nigeria: 5 Hungary: 5 Romania: 5 Belgium: 4 Botswana: 4 Turkey: 3 Mexico: 3 Morocco: 3 Czech Republic: 3 Grenada: 3 Serbia: 3 Argentina: 2 Bulgaria: 2 Lithuania: 2 Ukraine: 2 Uzbekistan: 2 Switzerland: 2 Algeria: 1 Saudi Arabia: 1 Bahrain: 1 Cuba: 1 Denmark: 1 Ecuador: 1 Finland: 1 Poland: 1 Sweden: 1 Tanzania: 1 Tunisia: 1

Cumulative prime-time mentions and number of Olympic medals won, through August 5

USA: 972 mentions, 63 medals China: 215 mentions, 64 medals Great Britain: 133 mentions, 40 medals Russia: 113 mentions, 42 medals Australia: 103 mentions, 22 medals France: 63 mentions, 26 medals Brazil: 61 mentions, 8 medals Japan: 58 mentions, 28 medals Jamaica: 57 mentions, 4 medals Canada: 48 mentions, 10 medals Netherlands: 44 mentions, 10 medals Ukraine: 30 mentions, 9 medals Austria: 26 mentions, 0 medals Mexico: 24 mentions, 5 medals Germany: 23 mentions, 22 medals Romania: 22 mentions, 8 medals Italy: 22 mentions, 17 medals South Africa: 17 mentions, 4 medals Hungary: 12 mentions, 8 medals Serbia: 10 mention, 2 medal South Korea: 10 mentions, 22 medals [Note: NBC has still made no mention of the 22 medals; of the 10 times the network mentioned the country, six were in reference to the 2011 track and field world championships held there, and four were passing references to the women's volleyball team.] Denmark: 7 mentions, 8 medals Belgium: 7 mentions, 3 medals Trinidad & Tobago: 7 mentions, 1 medal Lithuania: 6 mentions, 2 medals Cuba: 5 mentions, 7 medals Dominican Republic: 5 mentions, 0 medals Poland: 5 mentions, 6 medals Tunisia: 4 mentions, 2 medals Botswana: 4 mentions, 0 medals Bulgaria: 3 mentions, 0 medals Czech Republic: 3 mentions, 5 medals Turkey: 3 mentions, 1 medal Malaysia: 2 mentions, 1 medal Belarus: 2 mentions, 8 medals Argentina: 2 mentions, 1 medal Uzbekistan: 2 medals, 1 mention Switzerland: 2 mentions, 2 medals Colombia: 1 mention, 4 medals Spain: 1 mention, 3 medals Morocco: 1 mention, 0 medals Greece: 1 mention, 2 medals Algeria: 1 mention, 0 medals Saudi Arabia: 1 mention, 1 medal Bahrain: 1 mention, 0 medals Denmark: 1 mention, 8 medals Ecuador: 1 mention, 0 medals Finland: 1 mention, 0 medals Sweden: 1 mention, 6 medals Tanzania: 1 mention, 0 medals