branding - Sports News, Headlines & Highlights
Arsenal Players Speak Out Against Homophobia, With Sexy Results
As a matter of policy, we don't usually participate in advertising campaigns. We're making an exception here, though, because a) the advertisement above, featuring several Arsenal players, is for an anti-homophobia campaign, which is fine by us and b) we need a pretext to run the following, which is...
Why Is ESPN Letting Darren Rovell Turn Ad Campaigns Into Articles?
Here is a headline from a recent Darren Rovell article (?) that appeared on ESPN.com earlier this week: "Deal forbids Brees from motorcycle." ...
Every Heartwarming Draft Story Is A Commercial
At some point yesterday, you probably read about soon-to-be-NFL-quarterback Teddy Bridgewater giving his mom a pink Cadillac, thus fulfilling a promise that he made to her when he was nine. It was a sweet story, the kind that's designed to make us all feel good about sports and moms and America. It ...
Press Release Touting Newer, Hipper Ronald McDonald Is Batshit Crazy
Ohhhhh, Darren Rovell. Oh, you picked the wrong day to be suspended from Twitter, amigo. Because McDonald's just issued a press release for a fully redesigned Ronald McDonald, and it is fucking nutty. They don't even bother trying to sound human. They went the full Poochie. Let's take a look....
CNN Asks How Recent Anti-Semitic Shootings Affect The KKK's Brand
When CNN wrote the worst Kurt Cobain lede ever, we figured that they had done something on which they couldn't improve. Here, though, is a long article ("Can This KKK Leader Rebrand?") from the once-respected news organization suggesting that the true victims of the recent Overland Park shootings ma...
Justin Bieber Does "Hook 'Em Horns" With Rick Barnes At Texas
The off-label purpose of SXSW is, apparently, to create awkward photographs that would otherwise never happen. Today we've got Justin Bieber and Texas men's basketball coach Rick Barnes. ...
NFL Teams As Corporate Logos
NYC-based designer Ryan K. Fishman has mashed up 32 recognizable corporate logos with NFL teams, and has presumably been sued by everyone....
On The Super Bowl Party Boat With Cam Newton And Endless Free Beer
There was a plastic tent in front of the aircraft carrier and a man in a black sport coat was shouting—with great authority—at a group of media people waiting to get inside the Madden Bowl party and out of the cold. A generator had just blown inside the tent, which was already filled to capacity to...
The Dumb Redskins Made A Dumb Trailer For The Upcoming Season
If the fact that this video is rated "BG" (burgundy and gold) for "Team, Effort, Tradition" doesn't make you gag and immediately turn your computer off, then get ready to enjoy some some terrible marketing content courtesy of the Washington Redskins....
Can Dirtbags, Pretty Ladies, And Twitter Save Horse Racing?
If you're like the average American, your experience of major horse races centers on one: the Kentucky Derby. Perhaps you know a bit more about the sport and follow the Preakness and the Belmont as well, putting a bit of money down in the same spirit in which you'd pick a bracket and talking up Trip...
The Deadspin Twitter -100*: The 73 Worst Accounts In Sports
Last week, SI.com published its third annual Twitter 100, a list of the Twitter feeds that Sports Illustrated staffers purportedly consider "essential to your daily routine for finding news, information and entertainment from the sports world."...