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Cavs Fans May Soon Be Able To Buy LeBron-Themed Vanity Plates
Per the AP, an Ohio politician is proposing the state sell a LeBron James-themed vanity license plate to commemorate the star's return to Cleveland. James signed a two-year contract with the Cavaliers last month, one that allows him to be a free agent as soon as next June. ...

That Cool <em>NYT</em> LeBron Cover Was (Sort Of) Inspired By Kanye And Kim
After LeBron James announced that he was returning to Cleveland, The New York Times ran one of the coolest covers we've ever seen on its Saturday sports section. It turns out that the idea behind the cover was indirectly inspired by Kanye West and Kim Kardashian, because of course it was....

Who Actually Got The LeBron James Scoop?
LeBron James returning to the Cleveland Cavaliers was something well beyond a huge sports story; it was an immaculately executed public relations coup that added probably hundreds of millions of dollars to the economic impact of the single most valuable player in American sports. And dangling off ...

The Hottest LeBron Take Comes Via The Florida GOP
The fun thing about LeBron is that he is famous enough to inspire enough different varieties of strong feeling in people that he can now mean just about whatever you want him to mean. Prodigal son. A man in full. Coward. Traitor. ...

Why LeBron Came Home
The sports media world churns with the effort to understand LeBron James’s reasons for returning to the Cleveland Cavaliers after his four-year run with the Miami Heat. Why did he make this choice? Is he ready to be great on his own terms? Has he now, at 30, finally become a man? Does he care more a...

Today's LeBron Cover Of The <i>New York Times</i> Sports Section Is Awesome
LeBron James, you might have heard, announced that he would return to Cleveland, a not insignificant transaction in the sports world. In reporting the news on Saturday, The New York Times went with a white-space heavy front page that is visually striking and clever....

Sportswriters Are Obsessed With LeBron's "Maturity"
There was a curious paternalist bent to the LeBron James commentary today, maybe best typified by these two odd Woj tweets, with pundits pushing the idea that going to Cleveland was the correct, grown-up decision (thereby implicitly painting Miami as some four-year lark on the part of a spoiled chil...

How Cleveland And <em>Sports Illustrated</em> Won The LeBron James Sweepstakes
As it happens, LeBron James's free agency, conducted under seemingly total radio silence, kicked off in earnest exactly when everyone thought it did: with a Cleveland radio guy reporting that Dan Gilbert's private jet was bound for Miami....

LeBron James Tells The Sports World Exactly What It Wants To Hear
Shortly after LeBron James announced via Sports Illustrated that he was heading back to Cleveland, Yahoo's Adrian Wojnarowski fired off this tweet, which, given the stature of his pronouncements at times like this, had the general air of a collective verdict:...

LeBron's Essay, In Comic Sans
In honor of the now-maybe-forgiven-still-pretty-inexplicable Dan Gilbert letter, here's LeBron's "I'm Coming Home" essay, presented in Comic Sans....

LeBron James To Sign With Cleveland: "It's Time To Get To Work"
Kaboom. After all that speculation, LeBron James has announced—in an as-told-to piece written for Sports Illustrated—that he will return to the Cleveland Cavaliers....

Silent Video Of LeBron And Wade Talking Is A Generation's Zapruder Film
That LeBron James and Dwyane Wade flew back to Miami after James's Vegas basketball camp is likely not a major clue to either's free agency decisions (Miami is where their stuff is). But thankfully local news was on the scene to capture more than three minutes of silent video of them talking on ...

Report: Maybe Dan Gilbert Shouldn't Have Written That Letter
For a while there yesterday, it felt like LeBron-to-Cleveland was a fait accompli—even the Cavs seemed to feel that way, reportedly thanks to Rich Paul pouring honey in their ears. But now it's being reported that if LeBron James is having second thoughts, it's because of Dan Gilbert's petulant Comi...

Did Mo Williams Warn Miami What It's Like To Get Burned By LeBron?
Tell us how you really feel, Mo?...
![Hold On To Your Butts [Update: You Can Let Go Of Your Butts For Now]](https://images.deadspin.com/tr:w-900/zevxci4sioowkwudsbgd.jpg)
Hold On To Your Butts [Update: You Can Let Go Of Your Butts For Now]
We don't want to get too swept up in the LeBron hype. Actually, that is a lie. We are totally swept up in it and want you to be too. Just look at what's going down near LeBron's home in Bath Township, Ohio, just outside of Akron:...

Just Undo It: The LeBron James Profile That Nike Killed
This profile of LeBron James was reported and written in 2011 for Port, a new London-based men's magazine, under odd circumstances: Nike paid for the writer's travel expenses and a portion of his fee. The story that came out of the trip was not what Nike had expected—a rep was apparently "furious"—...

All The Internet Clues That Point To LeBron Going To Cleveland
Though LeBron James has remained totally silent about his free agency plans, the tea leaves are there, if you're desperate and crazy enough to read them. ...

Scott Raab Shaved "QUITNESS" Into His Head For LeBron's Return
Esquire's Scott Raab, whose LeBron Watch here chronicled Cleveland's inevitable doom last summer, still is not quite cool with LeBron James, the Whore of Akron....

LeBron Watch, Day 55: Dan Gilbert's Top Secret Second Letter To Cleveland
The Cavs owner has already racked up a $100,000 penalty for ripping LeBron James, and now, in the wake of Zydrunas Ilgauskas's departure for Miami, he appears to be gunning for a second fine. Dear Cleveland, all of Northeast Ohio, Cleveland Cavaliers supporters wherever you may be tonight, and res...