The Pacific Crest Trail is a 2,659-mile long trail passing through the Cascade and Sierra mountains in California, Oregon and Washington. It’s a National Scenic Trail, and part of the Triple Crown of Hiking. It looks beautiful. Plus, per Wikipedia: “The chances of meeting your spouse on a backpacking trip seem very…
The new Overwatch League went with a pretty tried-and-true blueprint for its logo design: the white outline of a player against a colorful, two-tone background. Just like the NBA or MLB, pretty much, except with orange and black instead of red and blue. (Trailblazers!) But the fledgling league could have a trademark…
Drive down any major interstate in the U.S., and you’ll see big blue signs decorated with business logos near most exits. Here’s who decides which businesses make it on the signs, and how much it all costs.
The Minnesota Timberwolves are scheduled to unveil their new logo during halftime of tonight’s game against the Thunder. However, the logo was leaked this morning after a Reddit user was served an ad on the Minneapolis Star-Tribune’s website.
Those were a heady few days, weren’t they, after the Chargers announced their move from San Diego and then soft-launched an L.A. logo that looked like the Dodgers logo stuck its dick in a wall socket. It was mocked by hockey teams, booed by Los Angeles basketball fans, color-swapped and mocked again, and now,…
The Chargers announced their move to Los Angeles all of three days ago, and they’ve apparently already changed their main logo three times.
A team from Fond du Lac, Wisc., will field a team in the Northwoods League, a collegiate summer baseball league, beginning next year. Today they announced the team name. It’s that.
The AAA baseball team formerly known as the New Orleans Zephyrs will henceforth be known as the New Orleans Baby Cakes. This is undoubtedly a unique mascot, one that will surely draw internet ire the same way that fellow New Orleanian King Cake Baby (deservedly) did, but Baby Cakes is a good mascot. It’s regionally…
Legendary graphic designer Milton Glaser rates all of the Olympic logos since 1924. His favorite is pictured, but I was most struck by his take on the London 2012 logo.
Yesterday, we predicted that the Lake Erie Warriors, a junior club in the brand-new NCPHL, would apologize and change its logo. It happened fast. What we didn’t predict was that the logo would so thoroughly salt the earth and pollute the groundwater that the only solution would be to rebrand altogether.
The National College Prospects Hockey League, a pretty low-level junior league, begins play this year, and below you’ll find the logo for the Lake Erie Warriors.
I certainly never hated any of the Panthers’ old uniforms. (Except that blue alternate they used for a couple of years. Blue? Come on.) I even kind of liked the leaping panther logo; it certainly dated the look, but not in a bad way, if that makes sense. Of the many teams that could use a makeover, this was not one of…
When the present is grim and the future dim, there’s not much choice but to sell the past. That’s exactly what the Maple Leafs are going with their new logo, unveiled last night: in multiple ways it hearkens back to the glory days when the team, you know, won stuff.
The recently eliminated Hawks officially revealed their new logos today, and the primary logo is mighty familiar. It’s a fleshed-out version of the “Pac-Man” logo the team began using as an alternate last season, which is itself an update of the one used for most of the team’s history.
In 2006, the no-longer Disney-owned Mighty Ducks of Anaheim underwent a complete rebranding, changing their name, their purple-primary uniforms, and most crucially, dropping the duckbilled Jacques-Plante-Mk. 2 mask logo. In exchange, they unveiled the “D-foot,” which has now been the team’s identity nearly as long as…
The 76ers are undergoing a full rebranding, soon to include the revealing of new uniforms. Which is a shame, because they’ve got some of the NBA’s best jerseys. But it’s understandable, because if The Great Tanking Of 2013-20?? goes according to plan, no franchise will be in greater need of an identity break with its…
Let’s see:
The Washington Wizards just announced their new logo. It replaces their old awkward wizard imagery with something much more straightforward, if awkward in its own way.
The Browns completed their branding process tonight, revealing their new uniforms in an over-the-top ceremony that culminated with the players modeling the new uniforms coming out onto the stage in orange cloaks, like Halloween wizards. Taylor Gabriel really should have practiced getting that wizard cloak off…
Nets Daily (via Sporting News) has discovered the above two logos, filed on Feb. 12 and Feb. 17 with the U.S. Patent and Trademark Office, by Brooklyn Arena LLC—the company that runs the Barclays Center, where the Islanders will begin play next season.
