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The devil in this particular equation? “Legitimacy.”
Last December, Ultimate Fighting Championship announced that it had signed a six-year, $70 millon deal that would allow Reebok to be the exclusive outfitter of the UFC. Starting in July, all UFC fighters will wear Reebok uniforms and training apparel, and no other sponsors will be allowed to advertise with the…
The UFC just got in bed with Reebok, and in doing so, threw out a load of its old sponsors. It's the sort deal a grown-up company makes, and also the sort of deal that reminds you that the UFC has some growing up left to do.
Can adding springs—polycarbonate or rubber—to the soles of running shoes help you run faster? We tested three new shoes from Adidas, Reebok and new Swiss brand On Running to find out. Surprisingly, the answer was a pretty definitive yes.
We are fans of unrealized uniform concepts (even if they are teal monstrosities). So we're excited that Paul Lukas at Uni Watch has gotten his hands on two sets of prototype designs for the Minnesota Vikings, made by Reebok in 2003.
Reebok's L.A. Kings conference champion T-shirts somehow managed to leave off Mr. Clutch himself, Justin Williams. They made sure to get Jeff Schultz in there, though!
I'm not going to explain this one, because I have faith in you. But I will say that you have to listen to the whole thing, and follow along with the subtitles.
This hockey thing's new; we get it. But despite the team's best efforts, we're still not all on the same page. Take this Reebok "Stanley Cup Finals Alex Kopitar" t-shirt, now available in the NHL.com shop. (He's also "Alex" at other outlets offering the same shirt, so this is a Reebok problem, not an NHL one.)
Yesterday, Nike filed a lawsuit against Reebok, demanding they cease selling the Tim Tebow Jets jerseys they had rushed into production after Tebow was traded to New York. Last night a judge granted Nike a temporary restraining order, meaning you cannot legally buy a Tim Tebow Jets jersey anywhere right now, and will…
Late yesterday, Nike Inc. filed suit against Reebok and parent company Adidas over what it claims is the unlicensed selling of Jets uniforms bearing Tim Tebow's name and number. The full lawsuit is below, but the Cliffs Notes version is this: the league's most popular player (and jersey seller) changed teams during a…
OK, not only am I buying a pair of these shoes in every flavor, but I've got this poster up in my living room right now. That f###ing Turtle from Entourage better stay outta my way when Reebok debuts their new Kool-Aid athletic shoes in stores tomorrow, that's all I'm saying. Coaches may have told you that your…