Is Erin Andrews' Reebok Endorsement Deal Journalistically Unethical?

Two weeks before Reebok signed ESPN's Erin Andrews to pitch the ZigTech line, she reported "Texas Christian players were slipping in their new Nike cleats during the Rose Bowl." Now, according to the New York Times ...

[E]xperts in journalism ethics and others are raising questions about whether her comments - given that the deal may have been in negotiation - constituted a conflict of interest, and whether any journalist should endorse a commercial product.

ESPN says that if Ms. Andrews ever covers stories involving shoes, it will be disclosed. No, seriously, look:

ESPN has said that Andrews rarely covers stories involving shoes, and that if she did, she would disclose her affiliation with Reebok.

Zola Budd beat, here she comes.

Andrews Faces Questions About a Deal With Reebok [ New York Times]

Erin Andrews: Sideline Princess, TV Dancing Star, Stalking Victim, Wishes To Be Taken More Seriously [ Deadspin]