sneakers Page 2 - Sports News, Headlines & Highlights

Under Armour Is Still Struggling
Until very recently, Under Armour was a surging company that had doubled its revenues in a few short years and was actively endorsing the MVPs of the NFL, NBA, and National League. However, in January, company stock plunged after CEO Kevin Plank admitted that revenue was slowing and that the company...

Lonzo Ball Has Another Great Game Without Wearing His Sneakers
One day after switching up his sneakers to have his best game yet, Lonzo Ball has turned in another strong Summer League performance. Thursday night against the Cavs’ squad, he finished with 16 points, 12 assists, and 10 rebounds. Most notably, he got the triple-double while playing the whole night ...

Lonzo Ball Has Best Game Yet After Ditching Big Baller Brand Sneakers
Lonzo Ball returned to Las Vegas Summer League action last night, but not in his much-ballyhooed Big Baller Brand ZO2s. No, he was wearing a purple pair of Kobe A.D. sneakers. Yes, they kind of look similar to the BBB ZO2....

Kobe Bryant Is Somewhat Responsible For The Low-Top Basketball Sneaker Trend
All of the best-known basketball sneakers were high-tops. Every sneaker spokesman from Chuck Taylor to Michael Jordan to Allen Iverson to LeBron James had, until recently, worn signature high-tops....

Why The Hell Are Lonzo Ball’s Sneakers $495?
Yesterday, LaVar and Lonzo Ball unveiled the ZO2—the first sneaker from the semi-eponymous Big Baller Brand. The Balls came out with their own kicks because every major sneaker company had passed on signing Lonzo Ball, who is expected to be a high first-round pick in this year’s NBA Draft....

I Hate My Wide Feet
My feet are big. Not in a potentially good way, the way that might grab the interest of an NBA scout. Or in the way that might set a woman to wondering. No. My feet are wide....

Under Armour Had A Really Bad Day<em></em>
Under Armour, the company behind those heinous Steph Curry shoes, was the fastest growing sportswear company in the country until very recently. They passed Adidas two years ago to become the second-largest manufacturer in the industry (Adidas recently overtook them), and at one point an MVP in each...

Did Michael Jordan Ever Say "Republicans Buy Sneakers, Too"?
Earlier this week, Michael Jordan donated $2 million to two organizations that address police brutality and racial injustice, breaking a long, conspicuous silence on anything political. Critics of that silence often dredge up this quote attributed to the legend: “Republicans buy sneakers, too.” It’s...

How Does A Sneaker Brand Cultivate Cool?
How do you cultivate a “cool” brand when nobody cares about your product? As sneaker brands try to elbow their way into a market dominated by Nike, some suspect the answer is to get people to resell your shoes, even though that doesn’t directly earn the shoe-makers a single cent. You see, this lucra...

A Crying Jordan History Separates The Man From Meme
In an all-time feat of prestige media acknowledging dumb internet, the New Yorker’s website has offered an enjoyable account of the Crying Jordan meme and the famous basketball guy it happens to feature. It is partly an origin story for the teary face, this inexhaustible wellspring of humor whose pl...

A Square's Guide To Buying Sneakers
When I was a kid and lived on West 72nd Street in Manhattan, I wanted a pair of the original Air Jordans—the red and black ones that the NBA had banned for being too flashy or some shit. There was a mom-and-pop sneaker shop on the Upper West Side that showed them off in their windows, and I’d saliva...

Never Buy New Sneakers In March. Never.
These are my new shoes. I have had them for, oh, a little longer than a week. They are muddy shit, now. I tell myself that I will clean them later, but we all know that even if that does happen—even if I do not forget; even if I am not overwhelmed by the obvious futility of such an enterprise—"cl...

The Holiday-Themed Sneakers NBA Players Wore On Christmas Day
The Christmas Day games aren't just a blessed excuse to ignore your relatives; they're also one of the most high-profile stages of the year, meaning you get a faceful of custom Nikes on the court. ...

Michael Jordan Traded His Flu Game Sneakers For Applesauce (Sort Of)
Graham crackers and applesauce. That's all Michael Jordan wanted during an early-season game in Utah. The Bulls' trainer had his graham crackers, but applesauce was nowhere to be found. ...

It's Gotta Be The Shoes
Old kicks on the wall at a running store in New Mexico....

My Nike Swishy's Stay Crispy
Here's a profile on Phil Knight by Jackie Krentzman that appeared in Stanford Magazine back in 1997:...

Kevin Durant Memorialized Sandy Hook Last Night With A Message On His Sneakers
It must be hard for professional athletes to figure out to respond to national tragedies like the shooting at Sandy Hook Elementary yesterday. In times of national mourning, sports can seem pretty starkly trivial, and the juxtaposition between the day's news and the night's sporting events has a way...