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Sports News Without Fear, Favor or Compromise

The Big Ten's New Logo Really Isn't That Bad

Illustration for article titled The Big Tens New Logo Really Isnt That Bad

Co.Design talks to Michael Bierut, the guy responsible for the Big Ten's redesign, who finds himself assailed by the sort of conference alums who'd hate any logo that wasn't Bo Schembechler and Woody Hayes humping each other in a cornfield. [Co.Design]

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