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Peters pleaded his case with the officials for a good while after the play. But following the game, he responded to a question about the penalty with the bloodless obedience of a lobotomy patient: “It was a great call by the ref. All I can do is my job,” Peters said. The NFL later fined him $9,115, just for good measure.

The most notorious invocation of the new rule involved Browns wideout Terrelle Pryor in Week 2. Late in the game, with the Browns driving as they trailed by five, Pryor caught a 20-yard pass that would have set Cleveland up at the Ravens’ 10. But after the play, Pryor was flagged for taunting because he did this:

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Was Pryor obviously taunting Lardarius Webb with that move? The league didn’t think so, as it decided not to fine him. But not until after the Browns lost the game because Pryor’s penalty backed them up to the 30-yard line with 20 seconds to play and zero timeouts remaining, and Josh McCown tossed an INT on the next play.

So, back to Josh Norman and his bow and arrow. Here’s Mike Pereira explaining why the bow and arrow gesture is not permitted:

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“They look at it as the same as shooting guns,” Pereira said with a straight face; apparently the bow-and-arrow gesture constitutes a “machine-gun salute,” which is specifically prohibited under the aforementioned 12.3.1(c)(4). Are any weapons OK? Can you blow smoke away from the end of a gun barrel? Pretend to taze a teammate? Chop down the goalposts with an ax? Some consistency would be nice.

Hang on, though. Here’s Saints wideout Brandin Cooks, whipping out his signature celebration move back in Week 1:

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And here’s Cooks going to the bow and arrow again later in that same game:

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Cooks was not penalized either time, nor was he fined. You know who wasn’t either? Josh Norman in Week 2:

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Norman did admit he thought he would get a warning for the bow and arrow on Sunday, which is why he said he took care to wait until he was on the sideline to do it.

The sideline? Why would Norman think that mattered? Probably because of rule 12.3.1(c)(5), which states that “[p]rolonged or excessive celebrations or demonstrations by an individual player” will be “penalized if they occur anywhere on the field other than the bench area.”

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But wait! The new taunting rule does not refer to “excessive celebrations.” It refers to this stuff, which doesn’t appear to be affected by whether any of it happens in “the bench area”:

So what, then, constitutes “prolonged or excessive celebrations or demonstrations by an individual player”? That’s spelled out in 12.3.1(d)(e)(f)(g):

(d) Players are prohibited from engaging in any celebrations or demonstrations while on the ground. A celebration or demonstration shall be deemed excessive or prolonged if a player continues to celebrate or demonstrate after a warning from an official.

(e) Two or more players engaging in prolonged, excessive, premeditated, or choreographed celebrations or demonstrations.

(f) Possession or use of foreign or extraneous object(s) that are not part of the uniform on the field or the sideline during the game.

(g) Using the ball or any other object including pylons, goal posts, or crossbars, as a prop.

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(I know this is tough to follow, and you’ve even got the pertinent rules in front of you. Imagine being the poor officials tasked with enforcing all this on the field, in real time.)

So, then, knowing seemingly everything about what constitutes unsportsmanlike conduct and what doesn’t, what’s your call on Emmanuel Sanders’s cartwheel routine after his fourth-quarter touchdown on Sunday?

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Sanders was initially flagged, but the foul was waved off after the officials conferred and determined that, as referee Jerome Boger eventually explained to the crowd, “the receiver did not touch the ground.” The rule is clear.