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Theo Epstein's Full-Page Ad Thanks Everyone In Boston, Even Larry Lucchino

There's an unwritten rule that personnel moves aren't made during the World Series, so as to keep the focus on actual baseball. That rule was waived in Theo Epstein's case, because no one wants the Red Sox or Cubs to be in the news longer than absolutely necessary. So Theo's gone to Chicago (even if Bud Selig has threatened to step in to end this mess), and to close out his decade in Boston, he took out a full-page ad in yesterday's Globe.

He gives "infinite thanks" to everyone he's worked with, including the Fenway faithful, the "driving force behind two World Championships, six playoff appearances, more than 700 consecutive sell-outs and some of the most dramatic moments in sports." That's taking the high road, especially for a guy who once thought he needed a gorilla suit to skip town. But we wonder why he chose to advertise in the Globe, the paper that did management's dirty work with a legendary hit piece. Is the Herald's circulation that low? Or, at north of $10,000 for the ad, did Epstein avail himself of the New York Times Company discount?


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