Plank said that UA would begin to focus more on online sales as well as fashion-focused apparel and shoes. He also said that the company’s days of astronomic growth were likely behind them, per CNBC.

“After 6½ years of more than 20 percent top-line growth that ended in the fourth quarter of last year, we are clearly operating in a different environment, particularly in our largest market [of] North America,” Plank told analysts and investors on Tuesday.

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Plank said they’d focus on the more affordable end of the shoe market ($80-$100), which might still be too much to ask for the Chefs.