Olympics Protect Their Sponsors By Covering Up Some White Seats At Old Trafford

Old Trafford, home of Manchester United, has been hosting some of the preliminary matches in Olympic soccer. That means the "Brand Exclusion Zone"—the desolate no-man's-land where only official sponsor's logos and products are allowed, and all others are physically barred—isn't limited to East London.

There's an exclave in Manchester, where SI of Old Trafford's east stand. Normally ( as seen in this picture), a select few seats are painted white to make a Nike swoosh. For qualifying matches, they've put tarps over just enough of those seats to render the swoosh unrecognizable. Now it's just a Nike line!

For a handy master schedule of every Olympic event, click here.