advertising - Sports News, Headlines & Highlights

This might have been the worst year ever for Super Bowl commercialsThe dirty little secret about Super Bowl ads is viewers can watch them before the Big Game, with companies (presumably) wanting to stretch the impact of their most expensive spots of the year. Why anyone would seek out commercials before they’re forced to watch them, I have no idea, but, uh, yeah, i...

Ads for the NFL are showing up on white nationalist Twitter accountsThe NFL likes to think of itself as apolitical, but as most fans know, that’s only sort of true. Check out which political campaigns NFL owners donate to or the military-industrial complex fever dream that still kicks off multiple games every Sunday. ...

Sports leagues are ‘stepping up’ to ‘save’ you from sports betting adsThe burgeoning sports gambling industry in America took a blow Wednesday after professional leagues across the country combined forces to form the Coalition for Responsible Sports Betting Advertising, a group designed to “regulate” the boom in bookie ads currently flooding the internet and corruptin...

Which companies wasted their money on terrible Super Bowl ads?

We all know that companies advertising during the Super Bowl don’t expect to recoup their outlay in sales. It’s mostly about cementing your name at the top of the top, keeping your brand top of mind for any possible consumer. Still, the idea of spending $6 million for 30 seconds, one would think you...

The best and most memorable Super Bowl ads of all time

Every year, people tune into the Super Bowl to watch the two best teams in the league give everything they have to win the game and hoist the Lombardi Trophy. Companies, on the other hand, fight each other for those elusive and expensive moments of airtime to promote their brand. Everyone in the wor...

Decoldest Crawford’s first NIL commercial is wonderful

I know these days there are many people who start watching games a half hour late so they can fast forward past all the commercials, or spend their football Sundays watching seven hours of commercial-free football with Scott Hanson....

Super Bowl Ads Roundup: More cameo than commercial

It feels like tweens put more effort into their TikToks than ad agencies put man hours into Super Bowl ads. Feature a celebrity endorsement — or six — into a commercial and we’re good, right? Don Draper called Peggy Olsen lazy for pitching a Joe Namath cameo in the ’60s, and here we are, 60 years la...

Let’s be real here, now that NHL has sold division naming rights, there’s no going back

In a shrewd display of the importance of the almighty dollar, the NHL has sold the naming rights for one year of its four divisions. ...