advertising Page 3 - Sports News, Headlines & Highlights
Lance Armstrong's Last, Sad Ride Will Be For Michelob Ultra
Lance Armstrong probably doesn't feel like a grand prize this week. But he is....
A Full List Of The Brave, Brave Companies That Dropped Lance Armstrong Only After Nike Did
Here are the companies that, in the last 10 hours or so, have announced they will end, not renew, or otherwise quietly distance themselves from their endorsement deals with Lance Armstrong....
Anti-Romney Ad In Ohio State Student Newspaper: He's Been A Michigan Fan A "Long, Long Time"
Via Buzzfeed, the anti-Romney advertisment that greeted readers of this morning's Lantern, the Ohio State student newspaper, assuming there are any, and that they felt like reading the paper on a Saturday morning. This ad took up a full page opposite the cover of the sports section (layout visible h...
Olympics Brand Police Not Happy About Athletes Humping With Unauthorized Condoms
As we've seen again and again (and again), the London Organising Committee of the Olympic and Paralympic Games (LOCOG) protects Olympic sponsors with the ferocity of a mother bear protecting its cubs. That extends to condoms: when Australian BMXer Caroline Buchanan tweeted this picture of "a bucket ...
Your Complete Guide To London's Creepy Brand Protection Policies
With the Olympics underway, so many nice folks—tourists, ticket scalpers, chemically enhanced athletes—will grace London. But so will unpleasant people, like the so-called Olympic brand police. Hundreds of "trading standards officers" are now stalking the streets, looking for anyone who might be en...
We Already Have Our First Olympic Brand Violator, And It Is Pepsi
With the Olympic sponsorship protection Gestapo cracking down even on the family of royalty, we're amazed that it took just an hour for an unapproved sponsor's logo to appear onscreen. (The Olympics started this morning, if you didn't know.)...
Counterpoint: Ads On Jerseys Are Bush-League Crap, And If You Think They're OK, You're A Stooge
Oh, gee, the NBA wants to build on its incredible globe-spanning success and goodwill by putting ads on its uniforms, because...that's how they do it in the WNBA. And MLS. And various other unpopular and/or foreign sports leagues, and uh NASCAR, which, really? NASCAR was a long-form automobile comme...
Ready Or Not, Here Come Ads On NBA Jerseys
"Years in coming," advertisements will begin appearing on NBA jerseys as early as the fall of 2013. The NBA Board of Governors hasn't taken an official vote on the matter, but according to deputy commissioner Adam Silver, not a single owner is against it....
Here's The Secret Jose Canseco Old Milwaukee Ads That Aired Last Night In Kansas City
Old Milwaukee's made a name for itself in the advertising world by dropping oft-bizarre spots (often featuring actor Will Ferrell) and running them in one, usually small, television market....
To UEFA, Wrong Underwear Far Worse Than Fan Racism
Know this: UEFA is very protective of its sponsors. (Here are the Euro 2012 sponsors, soulless corporations all, and you should avoid their products for the remainder of the tournament. Except possibly Ukrsotsbank PJSC.) Paddy Power, the Irish bookmaker, is just as corporate and just as interested i...
Dave Winfield Appeared In An 80's Ad For Toronto Tourism, Years Before Joining The Blue Jays
Dave Winfield only spent one season with the Blue Jays, but his role in helping Toronto win the 1992 World Series made him a legend in the eyes of Hogtownians. That wasn't always the case, though. After a 1983 incident in which Winfield killed a seagull during warmup tosses—an incident that earned...
Kegasus, The Beer-Loving Mascot Of The Beer-Loving Preakness, Is Actually A Sober Phony
What's the saying? If you'll keg stand for something, you'll fall for anything? Promoters of the Preakness Stakes must believe it. Turns out that Kegasus, spokesbeast for the Preakness and the best mascot in all of sports, is a sham....
Azerbaijan's Stinky Olympic Wrestling Team Is Sponsored By Febreze
It kind of makes sense for a group of sweaty, smelly wrestlers to partner up with a product that stakes its business model on eliminating odors. If nothing else, we get to see some poor sap take a hefty whiff of some wrestler's headgear and compare it to passionfruit. (Related: Don't ever put a bl...
Ad On ESPN Homepage: Nothing Says Mother's Day Like The Gift Of Mel Kiper's Hair
I think the jeweler who bought the ad is going for the compatibility of trying to select a Mother's Day gift at the same time your favorite NFL team is trying to select the right draft pick. Synergy! But, really, Mel Kiper's hair as your pitch-hair? And let's be honest about using the draft as your ...
LOL OMG NHL: Hockey Goes After The BuzzFeed Generation
Our friends at Jezebel pointed us to this post on BuzzFeed: "The Hottest Guys In The NHL." It's a standard BuzzFeed numbered list of large photos, with a sentence or two apiece, perfectly designed to be shared around Facebook and Pinterest by a very specific subset of the internet. But the top text ...
Lionel Messi Tries His Hand At Basketball In A New Herbalife Ad
Okay, so the punch line is kind of ridiculous and would be a clear violation in an real basketball contest. Given the one-on-one game between Barcelona star Lionel Messi and a random basketball player has a clock counting down, we're pretty sure Herbalife isn't particularly concerned with the deta...
Kentucky Fans Are Convinced That UPS Is Out To Get Them
Perhaps you've seen this UPS ad, which has aired since conference tournaments began. Seizing on their new tagline of "logistics," it features the famous 1992 regional final between Kentucky and Duke that ended on Christian Laettner's buzzer-beater. A dark moment for UK, but a legendary ending to o...
Nike Masters Science Behind Human Cloning, Wastes It On Brazilian Soccer Players
On the one hand, it's nice to see that Nike's Phil Knight, the 47th richest person in the world, has finally found an interesting way to spend his insane amount of cash. But if you were going to clone any group of people, would Brazilian soccer players really be near the top of the list? I can onl...
Mishaps In Online Advertising: The Danica Patrick Edition
Welcome back to Mishaps in Online Advertising. Today, thanks many of you readers, we have Danica Patrick spinning out of control. Fortunately for her, she's got that $500 vanishing deductible. Someone is on her side....
If You've Ever Wondered How They Advertise Zambonis, Here You Go
Here's a new TV spot from Austrian firm AST promoting their new WM Evolution zamboni—err, Eispflegemaschine—with a Mario Paint soundtrack and some utterly ridiculous CGI at the end....