advertising Page 4 - Sports News, Headlines & Highlights

Yes, This Is CBS Host James Brown Interviewing A Fake Baby
It took CBS all of 15 hours to do something more embarrassing than prematurely reporting Joe Paterno's death. Here's a clip from the network's The NFL Today, something we're pretty sure is an advertisement for E*Trade—though we thought FCC rules mandated such things needed to be disclosed to the ...

Mishaps In Online Advertising: The Joe Paterno Edition
This is a screen grab from the ESPN front page taken earlier this morning. Go ahead and file it in the Really, Really Poor Timing folder....

The "Play Tebow!!" Billboard Is Live In Denver
The "Play Tebow" billboard is now up on I-25 and 58th Avenue in Denver, and it is comically simple. It is a digital thing, which is fancy, but otherwise it appears to have been devised by a middle school yearbook committee....

Here's The Tom Brady UGG Commercial That Will Air On <i>Monday Night Football</i>
With music by Mos Def Yasiin, it features plenty of Steadicam shots of Tom walking. Tom running! Tom playing with someone's dog! Tom entering the locker room! Tom bopping his head to the beat, as if he had rhythm. The shoes are not eye-bleedingly ugly, like we've come to expect from Ugg boots, and...

WNBA Trick Shot Commercial Features Layups! Jumpers! And More Jumpers!
Boost Mobile signed a huge multiyear sponsorship deal with the WNBA this morning, and it's not like other American sport sponsorships. Boost won't just have their name on courtside advertisements or all-star weekend programming. They'll have their logo plastered on the front of every WNBA jersey, ...

Okay Easton PR Guy, You Win
Perhaps you've seen "Ultimate Batting Practice" around this week; it's a full fledged viral video now. You'll recognize it by the egregious sodomy of physics, and the prominently-displayed dual Easton logos. It's a "dude" making magic with four pitchback rebounders, and that's all the info that come...

The Search For The Pisswater-Drinking Boston Bruin Is On
On the Bruins' epic bar tab from Foxwoods, there lies a lone Amstel Light. Who ordered it? Why? The world may never know. But Amstel is offering that player free beer if he steps forward....

At Least One Newspaper Thinks The Heat Won
They're looking to punch every one of you in the gut with a Macy's ad congratulating the Heat on their title, and offering championship gear for sale. Which...still doesn't really make a lot of sense, considering that if Miami had won last night, the series would still be going on. Oh well. Instead ...

Baseball Advertising Creeps Into Fair Territory
In American sports we pride ourselves on keeping ads off the players, unlike in soccer. But they'll put ads damn near everywhere else: The Padres now have a giant golf club for a rightfield foul pole. Remember folks, if it hits the TaylorMade driver, it's a home run — of savings! [San Diego Union-Tr...

Take A Look At Tim Lincecum's Brand New Jordanesque Logo
Tim Lincecum will be on the mound (and on the Magazine cover) as the Giants open their season this evening with an 8 p.m. EST game against the Dodgers. There's always been something about Lincecum that suggests an aversion to selling-out or going for products (it's the long hair; I'm stereotyping) s...

Here's Tim Tebow's New Jockey Ad, Kind Of
With apologies to King Herod, we've provided a slight edit to possible NFL starter and definite advertising boon Tim Tebow's brand new Jockey ad. The company released this spot today, and it is somehow even more reverential and vanilla than we ever could have imagined it to be. When Tim Tebow is m...

That <em>Tiger Woods PGA: The Masters</em> Ad is Fabulous — and It's Real
Well it did. These Green Jacket moments had no green screen. "James from San Jose" really did blast out of the sand on No. 10. "Thomas," the guy representing "you" on No. 18 really did drain that eight foot… [Kotaku] ...

Cubs Using Jeter, Pujols To Sell Tickets
We get the Pujols one; division rival, comes to Wrigley 10 times a year. But it's somewhat telling that the giant billboard, with room for the two biggest reasons to buy Cubs tickets, chooses Starlin Castro and Derek Jeter (in town for a lone interleague series)....

NFL Scrubs Concussion Allusions From Even Car Commercials
Under pressure from the NFL, Toyota was forced to edit a commercial that showed a helmet-to-helmet tackle, even though the ad was about helping to prevent brain injuries in football....

Because He Can, Bear Grylls Jumps Onto A Moving Helicopter And Calls It An Alley-Oop
Bear Grylls is doing a three-part series of short videos for Degree Men deodorant in which Mark Messier "coaches" him through challenges from professional athletes. In the latest installment, Kevin Durant tells him to do a heli-oop. So he does....

Peeper Videos Of Kevin Durant Are A Dumb Viral Something Or Other For Nike
Here's a peeping Tom-style video, supposedly shot by this kid, in which Kevin Durant supposedly moves into what's supposedly his new house. It's an ad for Nike. Because that's all anything ever is anymore....

Watch George Plimpton And Billy Martin Awkwardly Pimp Old Video Games
Intellivision came out in 1979 as a competitor to the Atari 2600. Within a few years, Intellivision had its own baseball game with its own celebrity pitchman, forcing Atari to respond in kind. Thus, the George Plimpton-Billy Martin rivalry was born....

Lovable Psychic Octopus To Be Exploited Further
Paul the Octopus—prognosticating scamp and cephalopod—won our hearts during the World Cup. His ability to pick mussels has landed him a print advertising campaign for a supermarket chain. The ad, pictured, roughly translates to "Where they buy today? Good decision."...

Golden Tate's Donut Crimes Becomes Obvious Ad Opportunity
As (sorta) predicted, Top Pot Doughnuts has turned a NFL's player's sugar addiction—and a fortuitous breaking and entering—into marketing gold. [Photo submitted by Seattle reader Jon.]...

Spirit Airlines Graduates From Hornball Puns About Oral Sex To Hornball Puns About Catastrophic Oil Spills
The crappy budget carrier, known for its studiedly edgy marketing tailored to the Cocks-hats-and-Rohypnol crowd, is now cracking wise about the BP oil spill: "Check Out The Oil On Our Beaches." Seriously? Who besides Joe Hazelwood is this supposed to appeal to? [Sparty & Friends]...