advertising Page 5 - Sports News, Headlines & Highlights
Ad On ESPN Homepage: Nothing Says Mother's Day Like The Gift Of Mel Kiper's Hair
I think the jeweler who bought the ad is going for the compatibility of trying to select a Mother's Day gift at the same time your favorite NFL team is trying to select the right draft pick. Synergy! But, really, Mel Kiper's hair as your pitch-hair? And let's be honest about using the draft as your ...
LOL OMG NHL: Hockey Goes After The BuzzFeed Generation
Our friends at Jezebel pointed us to this post on BuzzFeed: "The Hottest Guys In The NHL." It's a standard BuzzFeed numbered list of large photos, with a sentence or two apiece, perfectly designed to be shared around Facebook and Pinterest by a very specific subset of the internet. But the top text ...
Lionel Messi Tries His Hand At Basketball In A New Herbalife Ad
Okay, so the punch line is kind of ridiculous and would be a clear violation in an real basketball contest. Given the one-on-one game between Barcelona star Lionel Messi and a random basketball player has a clock counting down, we're pretty sure Herbalife isn't particularly concerned with the deta...
Kentucky Fans Are Convinced That UPS Is Out To Get Them
Perhaps you've seen this UPS ad, which has aired since conference tournaments began. Seizing on their new tagline of "logistics," it features the famous 1992 regional final between Kentucky and Duke that ended on Christian Laettner's buzzer-beater. A dark moment for UK, but a legendary ending to o...
Nike Masters Science Behind Human Cloning, Wastes It On Brazilian Soccer Players
On the one hand, it's nice to see that Nike's Phil Knight, the 47th richest person in the world, has finally found an interesting way to spend his insane amount of cash. But if you were going to clone any group of people, would Brazilian soccer players really be near the top of the list? I can onl...
Mishaps In Online Advertising: The Danica Patrick Edition
Welcome back to Mishaps in Online Advertising. Today, thanks many of you readers, we have Danica Patrick spinning out of control. Fortunately for her, she's got that $500 vanishing deductible. Someone is on her side....
If You've Ever Wondered How They Advertise Zambonis, Here You Go
Here's a new TV spot from Austrian firm AST promoting their new WM Evolution zamboni—err, Eispflegemaschine—with a Mario Paint soundtrack and some utterly ridiculous CGI at the end....
Yes, This Is CBS Host James Brown Interviewing A Fake Baby
It took CBS all of 15 hours to do something more embarrassing than prematurely reporting Joe Paterno's death. Here's a clip from the network's The NFL Today, something we're pretty sure is an advertisement for E*Trade—though we thought FCC rules mandated such things needed to be disclosed to the ...
Mishaps In Online Advertising: The Joe Paterno Edition
This is a screen grab from the ESPN front page taken earlier this morning. Go ahead and file it in the Really, Really Poor Timing folder....
The "Play Tebow!!" Billboard Is Live In Denver
The "Play Tebow" billboard is now up on I-25 and 58th Avenue in Denver, and it is comically simple. It is a digital thing, which is fancy, but otherwise it appears to have been devised by a middle school yearbook committee....
Here's The Tom Brady UGG Commercial That Will Air On <i>Monday Night Football</i>
With music by Mos Def Yasiin, it features plenty of Steadicam shots of Tom walking. Tom running! Tom playing with someone's dog! Tom entering the locker room! Tom bopping his head to the beat, as if he had rhythm. The shoes are not eye-bleedingly ugly, like we've come to expect from Ugg boots, and...
WNBA Trick Shot Commercial Features Layups! Jumpers! And More Jumpers!
Boost Mobile signed a huge multiyear sponsorship deal with the WNBA this morning, and it's not like other American sport sponsorships. Boost won't just have their name on courtside advertisements or all-star weekend programming. They'll have their logo plastered on the front of every WNBA jersey, ...
Okay Easton PR Guy, You Win
Perhaps you've seen "Ultimate Batting Practice" around this week; it's a full fledged viral video now. You'll recognize it by the egregious sodomy of physics, and the prominently-displayed dual Easton logos. It's a "dude" making magic with four pitchback rebounders, and that's all the info that come...
ESPN's Cringing, Persnickety, Condom-Obsessed Standards And Practices Manual, Presented Unabridged
Below you'll find ESPN's editorial and advertising guidelines as of 2010, sent to us by a tipster. They are the sort of guidelines one finds beneath coffee mugs at any typical media company: binder with laminated cover; nice paper stock; a general air of scolding, constipated didacticism that's like...
The Search For The Pisswater-Drinking Boston Bruin Is On
On the Bruins' epic bar tab from Foxwoods, there lies a lone Amstel Light. Who ordered it? Why? The world may never know. But Amstel is offering that player free beer if he steps forward....
At Least One Newspaper Thinks The Heat Won
They're looking to punch every one of you in the gut with a Macy's ad congratulating the Heat on their title, and offering championship gear for sale. Which...still doesn't really make a lot of sense, considering that if Miami had won last night, the series would still be going on. Oh well. Instead ...
Evan Longoria Didn't Really Make This Life-Saving Catch
If you're willing to believe this video is real, "Gillette Young Gun" Evan Longoria of the Tampa Bay Rays saved a lady reporter from getting her brains knocked out of her right ear, with four perfectly framed "Gillette" signs in the background. But you don't believe this video is real, do you? Goo...
Baseball Advertising Creeps Into Fair Territory
In American sports we pride ourselves on keeping ads off the players, unlike in soccer. But they'll put ads damn near everywhere else: The Padres now have a giant golf club for a rightfield foul pole. Remember folks, if it hits the TaylorMade driver, it's a home run — of savings! [San Diego Union-Tr...
Take A Look At Tim Lincecum's Brand New Jordanesque Logo
Tim Lincecum will be on the mound (and on the Magazine cover) as the Giants open their season this evening with an 8 p.m. EST game against the Dodgers. There's always been something about Lincecum that suggests an aversion to selling-out or going for products (it's the long hair; I'm stereotyping) s...
Here's Tim Tebow's New Jockey Ad, Kind Of
With apologies to King Herod, we've provided a slight edit to possible NFL starter and definite advertising boon Tim Tebow's brand new Jockey ad. The company released this spot today, and it is somehow even more reverential and vanilla than we ever could have imagined it to be. When Tim Tebow is m...