sponsors Page 1 - Sports News, Headlines & Highlights
Formula 1 sponsorship revenue over $2B in 2024, closing on NFL
Formula 1 is hot on the tail of the big dog of professional sports marketing, the NFL, and cleared $2.04 billion in sponsorship revenue in 2024. ,SponsorUnited, which tracks sponsorship and advertising takes across sports, had F1 and its teams behind only the NFL at $2.5 billion in total sponsorship...
Report: Aces players receive another $100K with investigation in limbo
Every player on the roster of the Las Vegas Aces will receive a $100,000 sponsorship fee, courtesy of the Las Vegas Convention and Visitors Authority.,That's according to the Las Vegas Review-Journal, which reported that all 13 players have signed an agreement for the 2025 season.,It's the second co...
3M extends sponsorship of PGA Tour event through 2030
The PGA Tour on Monday announced a five-year extension of 3M's title sponsorship of the 3M Open through 2030.,The Minnesota-based company has been a tournament partner since its inception in 2019.,"We are thrilled to continue our partnership with 3M and a passionate Minnesota fan base that supports ...
LPGA loses Cognizant as Founders Cup sponsor
The Founders Cup, an LPGA tournament that honors the 13 founders of the women's tour, needs a new title sponsor.,Cognizant is no longer serving as the Founders Cup's title sponsor, Golfweek reported Monday.,When the technology services company began sponsoring men's and women's golf in 2021, it help...
Report: Aces' sponsorship deal under investigation
A sponsorship deal that would include giving each Las Vegas Aces player $100,000 is under investigation, ESPN reported on Saturday.,The sponsorship, announced Friday, comes from the Las Vegas Convention and Visitors Authority and is intended to reward players on the two-time champion Aces.,"The offe...
Corporate names on sports venues are dumb, we have suggestions
Sick of corporate names on your sports stadiums and arenas? So are we. So, let’s fix it, and get the names of all these places right, once and for all. ...
Mexico World Cup Captain Going To Ridiculous Lengths To Avoid Violating Treasury Department Sanctions
Mexican national team captain Rafael Márquez has been in some pretty serious legal trouble for the past year. Last August, the United States Treasury Department sanctioned him for allegedly helping Mexican drug kingpin Raul Flores Hernandez launder money. Márquez has denied the allegations and is cu...
Players Don't Care About NFL Fines, Still Wearing Beats Headphones
Wearing the wrong headphones will cost players $10,000. That's clearly not enough to deter them, and it's a goddamned bargain for this sort of advertising....
NFL Sponsors Don't Want Their Ads Running During Ravens Or Vikings Games
We've said before that public opinion doesn't mean a damn thing to NFL owners as they decide Roger Goodell's future, only money. So they have to be a bit worried that some of their advertisers have specifically requested that their commercials not run during Ravens or Vikings game....
Darren Rovell's Proposed NFL Is A Hellscape Of In-Game Shilling
The future of football is a hash of overheard corporate gibberish, and of course it's Darren Rovell who conceived it for us....
MLB More Concerned With Pink Bat Sponsorships Than Umpires Fucking Up
For Mother's Day, MLB players sometimes use pink bats with the intent of bringing awareness to breast cancer. Jeff Passan of Yahoo Sports found that this season, the MLB struck an exclusive deal with the parent company of Louisville Slugger to make those bats....
Nike Gave Jabari Parker's High School Branded Apparel And That's OK
Grid, a weekly magazine in Chicago, noticed that the best public high schools for basketball in Chicago—a city where high school basketball gets foldout sections in newspapers and crowds pack the stands for big match-ups—wear a lot of Nike gear. Grid correctly assumed that most of those schools lack...
Lance Armstrong's Last, Sad Ride Will Be For Michelob Ultra
Lance Armstrong probably doesn't feel like a grand prize this week. But he is....
Who Owns Team USA: Nike Wins The Olympic Gold Medal Count
It's been 20 years since the Dream Team's Michael Jordan, Charles Barkley, and Magic Johnson showed the world which loyalties truly matter at the Olympics, wrapping themselves in the American flag on the gold-medal podium to cover up the Reebok logo on their warmups. So here in 2012, the United Sta...
Olympics Brand Police Not Happy About Athletes Humping With Unauthorized Condoms
As we've seen again and again (and again), the London Organising Committee of the Olympic and Paralympic Games (LOCOG) protects Olympic sponsors with the ferocity of a mother bear protecting its cubs. That extends to condoms: when Australian BMXer Caroline Buchanan tweeted this picture of "a bucket ...
Olympics Protect Their Sponsors By Covering Up Some White Seats At Old Trafford
Old Trafford, home of Manchester United, has been hosting some of the preliminary matches in Olympic soccer. That means the "Brand Exclusion Zone"—the desolate no-man's-land where only official sponsor's logos and products are allowed, and all others are physically barred—isn't limited to East Londo...
We Already Have Our First Olympic Brand Violator, And It Is Pepsi
With the Olympic sponsorship protection Gestapo cracking down even on the family of royalty, we're amazed that it took just an hour for an unapproved sponsor's logo to appear onscreen. (The Olympics started this morning, if you didn't know.)...
The Cleveland Cavaliers Really, <em>Really</em> Do Not Want To Be Associated With Rush Limbaugh Anymore
Sponsors have been fleeing Rush Limbaugh's radio program after last week's incident in which he called a birth control advocate a "slut" and a "prostitute."...
NASCAR Drivers Spent Yesterday's Daytona 500 Rain Delay Mentioning Their Sponsors As Much As Possible
This will surprise absolutely nobody familiar with the constant shilling for products and sponsors that takes place before, during, and after NASCAR races, but when slapped together back-to-back it's worth realizing that yesterday's eventual postponement of the Daytona 500 wasn't a lost cause for...