It's probably not much of a surprise to you that the Germans don't think too highly of our beer. For some reason, they seem to prefer beers that are actually strong and flavorful. Unfortunately for them, if they're thirsting for an alcoholic beverage at the World Cup... it's gonna have to be the watered-down American barley water known better as "Budweiser."
One German is so upset that Bud is the official beer of the World Cup that he's set up a website where people from around the world can bitch about sucky American beer. It's under construction, and there's not much up there right now (with the exception of some amusing pictures), but the guy has made time to call Budweiser "dish water" and an "insult to your tongue."
So yeah, Germans, as they are apt to do, reacted angrily to the news. Anheuser-Busch did hear their cries, and fearing a mob of angry Germans just showing up and burning things down in St. Louis, agreed to give 30 percent of beer sales rights to a German brewery named Bitburger. They make a German beer named "Bit" that is, I undersatnd, quite popular. I'm sure some of you have sampled it.
Still, that leaves 70% of the beer available at the World Cup as Budweiser. It's that's part a larger plan to try and keep hooligans from drinking, I don't think it's going to work.