Let's say, hypothetically speaking, that, oh, Mike Lupica wrote a story for Esquire in which he discussed a concept he had discovered "on the Internet" called "The Ewing Theory." He then wrote a whole 4,000-word piece in which he borrowed heavily from the "Internet concept," but never actually mentioned whose concept it was. Just that it was found "on the Web," like, as we mentioned when Colin Cowherd did something similar this year, like "he was walking down the street and happened to spot it in the gutter." Don't you think Bill Simmons would have been angry? Don't you think one of Esquire's editors might have pointed out that, uh, you should probably at least mention who on the Internet came up with the concept?
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