Far be it from us to tell MLB.com how to maximize its revenue streams — certainly they're doing a fine enough job on that themselves, hardcore baseball fans be damned — but we found it rather surprising, all told, about this newest synergistic connection.
MLB.com sent out to its mailing list — many of you probably got it — this email, saying that "U.S. Figure Skating extends an invitation to MLB.com fans to check out iceskating.com's groundbreaking coverage of the 2007 State Farm U.S. Figure Skating Championships."
Yep, it's a email address sharing project between MLB.com and iceskating.com. We suppose it was inevitable.