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Apr 4, 2008 05:45 PM
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Wed Feb 10
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Buried in a fun interview with Slate sports editor Josh Levin was this amazing tidbit about the Washington Wizards' promotional team:
I went to a Wizards game the other night, and despite the fact that Gilbert Arenas made a surprise return to the lineup, the crowd was comatose for pretty much the whole night. When the Bucks shot free throws, the Verizon Center crew put up a collage of Duke images — Paulus, Coack K, etc. — on the scoreboard to get the crowd to boo, and it worked like magic. I'm not kidding. That really happened.
OK, that's freaking brilliant. Pumping up the crowd to be angry and loud by simply showing images of Duke. We knew Duke was unpopular. We didn't know they were that unpopular.
Needless to say, the Wizards have no Dookies on their roster.
The Fynal Say: Josh Levin [The Fynal Cut]
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