OK, so the price tag is a little high:
Organizers will seek a corporate title sponsor who likely will pay between $350,000 and $500,000 a year for the exposure that comes with the bowl.
Hey, that ain't THAT much! Somewhere, someone, some crazy rich human out there has to be willing to pony up a vanity cash grab to get their name on a bowl game. After all, it features teams from the Big East and Conference USA! If no enterprising blog steps up, we need a wild rich human. They have to be out there. We desperately want to see a haroldhamberson.blogspot.com Bowl. Badly.
THE EDSBS Bowl: Let's Ride [EDSBS]