Welcome To Minor Enterprise, in which we celebrate the world of minor league baseball promotions, and occasionally help local police solve crimes. Today, a profile on the Independent American Association's St. Paul Saints, who are blazing new trails in creative baseball promotion.
It's pretty safe to say that Midway Stadium in St. Paul, Minn., is the only minor league ballpark in America where one can get a professional massage from a real Catholic nun. Pictured here is Sister Rosalind, who has been doling out massage therapy at St. Paul Saints games since 1993 ($8 per ten minutes. Please form an orderly line). But fans don't bat an eye, because the spectacle of a grown man getting a massage from a nun in the mezzanine section is really nothing special here.
In fact it's hard to imagine something that would surprise a Saints fan at this point. After all, this is the team that has a pig bring out game balls to the home plate umpire between innings, and employs Mrs. Stepford, a prim and proper 1950s-era housewife who serves as an usherette. And don't forget Guy Tracy, a Sam Spade-style private detective who wanders the stands investigating mysteries.
But to truly get a taste of what the Saints are about, you have to take a look at their promotional calendar. Of particular note is Sunday, May 25, when St. Paul will play host to the Fort Worth Cats. That'll be National Tap Dance Day at Midway Stadium, when 2,500 lucky fans will receive Bobblefoot dolls. In this update of the traditional bobblehead, the Saints will hand out toys in which a bobbing foot is extended below the partition of a bathroom stall, meant to commemorate the day that Sen. Larry Craig was arrested for tapping his foot at an undercover police officer in a Minneapolis airport bathroom.
"People have come to expect that kind of thing from us, so the pressure is on every season to try and top ourselves," said Sean Aronson, the Saints' director of media relations who also doubles as the team's radio play-by-play broadcaster. "When a news item like the Larry Craig incident breaks, we actually have media people calling us the next day asking what we're going to do with it."
Indeed, among past Saints promotions have been Michael Vick Night, in which fans received a Michael Vick doggie chew toy; Love Boat Night, commemorating the Minnesota Vikings infamous love boat sex cruise on Lake Minnetonka; Randy Moss Hood Ornament Night; and Bud Selig Seat Cushion Giveaway, in which fans could sit on a picture of Selig's face.

Such a creative approach should really be no surprise, considering that two of the men behind the team are Mike Veeck, son of legendary major league promoter Bill Veeck, and comedian Bill Murray, part-owner of the Saints. Veeck is President of the Goldklang Group, which represents marketing and promotional rights for the Charleston RiverDogs, Hudson Valley Renegades, Ft. Myers Miracle, Sioux Falls Canaries, Brockton Rox and the Saints, the latter the group's flagship franchise. The Saints drew 297,000 fans last season; 102 percent of stadium capacity.
Aronson (pictured), a 31-year-old University of Colorado graduate, has been with the Saints for two years, after a similar stint with the Miracle. In addition to National Tap Dance Day, the upcoming home stand beginning May 22 will include Thursday's Salute to Ramen Noodles; Friday's appearance by Zap of the American Gladiators (sponsored by the Minnesota Asthma Coalition); and Saturday's Tribute to famous mime Marcel Marceau.
"I have Mike Veeck's book, Fun Is Good, on my desk, and I live that philosophy," Aronson said. "He comes to St. Paul a couple of times a month, and he's an inspiration. There is an atmosphere here that promotes creativity. They want us to take chances."
Of course there have been some ideas that haven't worked out, such as the infamous Mime Day about eight years ago.
"This was before I came to St. Paul, but we had a game in which we put mimes on the roof of the home dugout to act as instant replay, reenacting plays," Aronson said. "But then this kid threw a hot dog and hit one of the mimes; it also happened to be Dollar Hot Dog Night. The mimes were getting pelted with hot dogs, which was good for concessions, but the team never did that again.
"You have to remember what kind of a market St. Paul is," Aronson said. "This area has the Twins and the Timberwolves, Lynx and the Wild, plus several college teams. We're competing with a lot, so we have to be innovative and give people something they haven't seen."
One of those glorious ideas will come on July 16, when the Saints stage their promotion entitled A Monkey Can Do That!
"We're going to bring in a real monkey, who will perform several of the tasks that we usually do," Aronson said. "The monkey will help drag the infield, take tickets, and may even sit in on the TV side of our game broadcast. It's really one of the most basic ideas you can come up with."
Um, sure it is ...
But please, folks, do not throw hot dogs at the monkey. Thanks.
UPDATE: Reader Max2068 shares action photos of his personal nun massage at a Saints game. Awesome!
Contact us with any minor league photos, game reports or news on promotions at RickChand@GMail.com. Thank you, my son.













Comments
/kicks lifeless monkey in the crotch
Does she give happy endings?
"We're going to bring in a real monkey, who will perform several of the tasks that we usually do," Aronson said.
It was nice to hire Brian Jordan, but didn't we learn from John Rocker that it is racist and insulting to call him that?
Is Randall Simon going to play first at A Monkey Could Do That?
/rockered
God, I miss the Twin Cities.
@HebrewHammer: You're doing it wrong...racist
The Pawtucket Red sox have a similar promotion if you just replace "nun" with "priest" and "massage" with "innapropriate touching".
How are they going to get the mimes out of the glass boxes?
/shows self out
@cowbell204: Does the Pope sh*t in the woods?
Guy Tracy < Bess Marvin
There is awesome tailgating at Midway Stadium as well. In fact, a lot of people never even make it into the game.
@Brazil Thrill: Is a bear Catholic?
Randy Moss Hood Ornament Night
You got two if you paid in straight cash, homey.
@EddieRebel: Damn, got my late 90s black Braves players screwed up.
"Massage from a nun" is right up there with "threesome with my boss and landlord" on the list of things that make my dick try to retreat inside my body.
great promo for all of those with a nun fetish.
@cowbell204: yes and its so good you will find yourself praying for what she refers to as the second cuming
Sad to report they had to cancel "A Monkey Can Do That!" night, as the monkey was just hired as Commissioner of Major League Baseball.
@UpstateUnderdog:
/creams pants
@cowbell204: not only that but a half and half. yeah, I've been to an Asian massage parlor before.
/going to hell
Whoa. This "blog post" was too much like an actual news story for my tastes. Background information? Quotes from individuals related to the topic at hand? My head is spinning.
@cowbell204: She'll resurrect your libido, that's for sure.
Minnesota for the win.
I would go to a game to buy cheap hot dogs just to throw them at a mime. They should really think about bringing that one back.
I haven't had a good nunjob since 7th grade at Holy Family.
"Massage from a nun" gives new meeting to "Seven Minutes in Heaven."
We're going to bring in a real monkey, who will perform several of the tasks that we usually do...
I thought I clicked on the Minor Enterprise link, but I guess I ended up in the Mariotti post.
Best outdoor baseball in the Twin Cities*
*Might still be true in 2010
Fucking mimes.
/Shakes the Clown'd
When the nun is sick a priest fills in and he always throws in a happy ending for the children.
@EddieRebel: Randall Simon? Then we really don't want anybody throwing hot dogs at the monkey.
Reminds me of the old joke, What kind of meat do Catholics eat on Fridays? nun.
/went to Catholic school for 9 years
"claaaasss, claaaasss, SHUUUUTTTT UPPPP!"
/sister mary elephanted
Less than a week after a buddy of mine won some kooky Saints raffle to rassle in a Sumo suit at home plate, I ended up spending the better part of the day with Bill Murray and it legitimately warmed the cockles of his heart knowing my friend had a blast in the Sumo suit. He really cares about the team he's got up there.
Not to mention the Japanese guy who the Saints hire to simply walk around the stands and be Japanese.
haaaaave merrrrcy.
insert Andrew Dice Clay joke.
"This area has the Twins and the Timberwolves, Lynx and the Wild, plus several college teams."
Apparently the Vikings moved to L.A. and I missed it.
@EddieRebel: Only if he can get a break on that restraining order keeping him 250 yards away from any phallic meat products.
I once was at a Saints game where they attempted to break a Guinness World Record for Most People Brushing Their Teeth At The Same Time in between innings. I still pity the guys who had to walk around collecting everyone's spit cups.
"What the f*ck is a monkey doing in the booth?"
-Bert Blyleven
That's a massage so good, you're guaranteed to rise again.
Nothing is surprising with this team. During the Twins era that time forgot (1993-2000ish), the Saints regularly outdrew them for games.
"Of course there have been some ideas that haven't worked out, such as the infamous Mime Day about eight years ago."
I can throw a hot dog at a mime? Sounds like it worked out fantastically!
Monkey in the TV booth? Leave that the Mud Dawgs and Barons of the world. That's not the Saints way.
There's a joke about sitting on Bud Selig's face in there somewhere. But I'm afraid to think too long about it.
I can't believe nobody's mentioned Bill Veek's late 1970s Disco Destruction night.
@DrJimmy: Mainly because it was Mike Veeck's Disco Demolition Night.
Bill let it happen, but it was Mike's idea.
I bet this nun would have had a calming affect at the Cedric Benson boat party.
@White Speed Receiver: I haven't forgot...
The horror... the horror...