That's One Way To Promote A Soccer Game

Far be it from us to tell anyone else how to appropriately hype their upcoming contest of sport, but we'd have to think simply pointing a weapon at the opposing team's jersey would rank as, oh, a bit excessive.

This is the cover of a Peruvian sports daily, with a player for Peru simply pointing a weapon at a Uruguay jersey. It didn't work — which is SHOCKING! — considering Uruguay won 6-0, which is a blowout even in sports that aren't soccer.

We really think it's only a matter of time until Don King tries this, right? And hey: Like you wouldn't have enjoyed the NBA Finals a little more if Paul Pierce had been pointing a shotgun at Kobe's jersey.


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