So many questions, so little time. When did this happen? Why did this happen? Where did this happen? Who the hell is the drunken boob, why is he wearing a $20,000 white suit, and is he really, as the video alleges, a billionaire? I DEMAND ANSWERS.
Update: Should've guessed — Viral marketing. (HT: John)
Update #2: Ethan Jaynes of NESW Sports has figured out that it's probably a Converse viral marketing campaign.