Billy Mays was the ultimate pitchman, so what better way to honor his memory than with a poorly conceived, possibly tasteless press release tangentially related to his infomercial lifestyle? Someone get Tony Mandarich on the phone.
Mandarich, as you may be aware, knows his way around the internet. In addition to his growing photography career and alleged smearing of naked women, his main line of work is search engine optimization and general internet ass kicking. Self-promotion is the name of the game on the web, so even if you think it might be out of line use the unexpected death of Billy Mays to promote a client, well ... you just don't understand marketing.