In sports, everybody is a winner—some people just win better than others. Like TMZ, which might as well stand for "Tiger Media Zone" the way they've wrapped the Eldrick/Elin saga in a nice warm Snuggie of coverage.
It's the type of story that's TaylorMade™ for Harvey Levin's gossip mongers, since their knack for getting inside sources to rat on their friends and their utter disdain for independent third-party confirmation allows them stay two steps ahead of the mainstream media on a story everyone wants in on. Even ESPN is broadcasting the photos of Tiger Woods' mangled Cadillac, but guess whose logo is plastered all over them?
(Seriously, assuming the "Kobe Special" story is true, does the "friend" who [presumably] sold that info to TMZ think that Tiger won't know who was behind it? Is it worth getting shut out of the inner circle forever just to become the fabled inside source? Or maybe I just don't understand the celebrity-sycophant relationship. I guess that's why no one has ever asked me to be in a posse.)