Having grown up in the racin' bastion of South Carolina, Michael Myers started the website Queers4Gears.com last September. The idea: Provide an online home for kindred sporting souls. The demand: Initially 2,000 unique visits monthly.
Well, the hit counter probably went a'rolling today after the New York Times featured his story, timehooked to "arranging a ticket discount for lesbian, gay, bisexual and transgender fans to Sunday's Sprint Cup race at Phoenix International Raceway."
Queers4Gears is not the only car Web site for gay men and lesbians, but it seems to be carrying the most momentum. Myers's tongue-in-cheek "gaynalyses" of each race - he refers to drivers as divas and leans hard on the soap-opera-style drama of the sport - but he also writes standard recaps of every Sprint Cup race.
He also wants to keep the site lighthearted and fun. Some readers expected Myers to comment when Dr. James Dobson, the founder of Focus on the Family, whom many regard as antigay, delivered the invocation before an August race in Atlanta. Myers chose not to.
"I've been so encouraged by the acceptance that I've gotten, I don't want to upset the pot, so to speak," Myers said.