Congrats, PR person who just sent this to us: we're talking about your client, though probably not in the terms you'd prefer. Everyone get ready for a lot of former boybander and Jessica Simpson boytoy Nick Lachey in your lives, because ESPN's going to play an awful lot of "Last One Standing" on Saturday. Let's listen to it now!
Who's to blame? Cincinnati, mostly.
The BIG EAST Conference today announced that it will unveil "The BIG EAST Anthem," entitled Last One Standing - written and performed by multi-platinum recording artist Nick Lachey during ESPN's broadcast of the 2011 men's basketball championship finals on Saturday night.
Lachey, a friend of the BIG EAST Conference, wrote and performed the song specifically for its inclusion around conference programming.
"As a Cincinnati native, I have had a passion for college athletics and the University of Cincinnati," said Lachey. "I have grown a strong affinity to the BIG EAST since it joined the conference, and think that this song represents the true test that these inspiring student-athletes face by competing in this league."
Basically, picture five seconds of the song every time we go to or come back from commercials. Just pray it doesn't go to 6OT.