Skip ahead to the 1:10 mark or so and watch as Ohio football players learn via video that they'll be wearing black jerseys this season. Much whooping ensues. One guy rolls around on the floor. Another raises his arms in supplication to the glory of Russell Athletic. This is the jock equivalent of Oprah giving away Pontiacs.
(Incidentally, Johnny Cash singing about the slow certainty of God's judgment is either the absolute worst way to introduce new brand-name apparel or the best. I'm not sure which.)
[YouTube, H/T Nick]