Will Ferrell's previously done Old Milwaukee ads local to the Davenport and Terre Haute markets, and tonight he apparently extended that to North Platte, Nebraska. (We believe that's the only market in which this spot aired; we know it didn't air during the local spot break in Omaha, and we don't have access to video from the other NBC affiliate in Nebraska, KHAS Grand Island/Kearney.) North Platte is New England running back Danny Woodhead's hometown, so that might be a clue. If you saw this spot run on something other than KNOP, let us know.

Update: We now have the ad in HD and more information about it.