Ordinarily we have a do-not-treat-"viral"-advertising-like-it-is-news policy. But according to the official hierarchy of Deadspin editorial policies, the everything-even-tangentially-involving-Rob-Gronkowski-is-news policy trumps the one I mentioned in the last sentence.
So with that disclosure out of the way, please enjoy Rob Gronkowski's homemade video campaigning for the Madden 13 cover. You can tell it's actually homemade, and not shot in some studio designed to resemble a home, because of the fuzzy carpeting and the convertible sofa from Bob's and the walls unadorned but for a Fathead and the prefab sheen of the doors. No set designer would ever produce a room this cheap. Yo soy frugal!
Via CBS Sports, h/t Scott.