I arrived at the corner of 53rd and Fifth Avenue at 9:46 a.m. today, 14 minutes before I expected to meet Novak Djokovic at Uniqlo. This was a mistake. I am not used to meeting athletes at retail stores. You do not arrive a mere 14 minutes early if you expect to meet an athlete.
The line sprawled out the store, down 53rd street. I took my place at the end, where a Uniqlo representative told me I was the 152nd person in line. Probably I should have tried harder to go in as a member of the press, reporting on the business proposition that is Novak Djokovic's new sponsorship deal with the Japanese casual-wear emporium. But Patrick Jones from Agentry PR did not get back to me. Screw you, Patrick Jones. It was a public appearance. Here was the public (Update down below in Kinja on the PR matter, if you care).