NFL commissioner Roger Goodell made it clear the Pro Bowl wasn't long for this Earth unless selected players started showing competitive effort in the game. With broadcast rights to the televised cash cow at stake, it was important viewers get the impression what they were watching wasn't just a joke of an exhibition. Thus, it's no surprise NBC announcers brought up that key idea of "effort" so many times. We're just impressed they were so emphatic about it. [NBC]