It's been a while since the Nets played in a building that didn't reek of inadequacy and failure. But if you've been to a game in Brooklyn, perhaps you noticed the air was a little...sexy? It's not just that new-multipurpose-arena smell. The Barclays Center has been pumping perfume through the vents.
DNAinfo reports that the Barclays Center has its own signature scent wafting through the HVAC system, meant to "enhance the consumer experience and build brand identities." That phrasing is gross, but it is often said that scent is the most evocative of the senses. The sickly-sweet fragrance that one ticketholder compares to Axe body spray? That's the Nets' madeleine.
The fragrance is the work of ScentAir, a company that does nothing but make places smell like things. The Barclays Center is far from their first foray into the sports world. Cowboys Stadium and Philips Arena? ScentAir. The Edward Jones Dome in St. Louis smells like cotton candy. Blame ScentAir.
Curiously, no one wants to fess up to the Barclays Center aroma. ScentAir declined comment, and the arena and the Nets didn't respond to questions. We very much want to know precisely what scent—described as similar to men's cologne—is classing up Nets games. Is it Rocawear? It's probably Rocawear.